Want To Reach Hispanic Consumers? You’ll Have To Go Beyond Spanish-Language PublishersBy David Wishinsky
As marketers, it’s our job to be in touch with the unique sensibilities of the many audiences that make up our customer base. After all, it’s extremely difficult to sell someone a product if you don’t know where to reach them or how they like to be addressed. Moreover, when we are able to communicate effectively with members of a given demographic, we’re far more effective at cultivating loyal customer relationships and achieving our marketing goals. This is of utmost importance when that audience group is growing in size.