How GumGum’s In-Image Ads Drove 148K On-Site Visits to a Leading Hotel and Resort ChainBy Waseem Sayegh
GumGum recently wrapped an innovative campaign with a simple goal: to entice leisure-loving guests to visit our clients’ hotels and resorts, whether for quick weekend getaways or longer holiday travel. To achieve this, we leveraged our proprietary targeting capabilities to find travelers in the US dreaming about or planning their next getaway. Then, we served up our highly visible contextually relevant ads while they searched for content relevant to adventure and relaxation. The results? Resounding success: GumGum's targeted ads earned a leading hotel and resort chain 148K extra visitors, at a cost per acquisition of $4.73—that's 12.75 times cheaper than other marketing channels typically considered for performance marketing, such as Google Search.