With every new innovation in media technology, marketers must develop new advertising formats that align with the latest ways people consume news and entertainment.
Indeed, as consumers started moving from television to desktop video in the mid 2000s, advertisers quickly learned that the traditional 30-second ad spot was far too long for the short form video people were watching online. In response, they developed the 15-second pre-roll ad. While this format has served advertisers well for some time, the rise of mobile video means that it is time for the format to evolve once more.