Seventy-five percent of brands reported at least one brand-unsafe exposure in the past year, yet 15 percent don’t use any brand safety measures at all. Here are a few of the questions covered in the town hall recap below:
- From pornography to fake and divisive news, the new brand safety disease is spreading. What is the root cause? Why is the virus multiplying? And who is to blame for it?
- What are the most effective lines of defense for brands, platforms and publishers when it comes to brand safety and fighting fraud? What are the side effects?
- Is there a positive outlook? How can the industry switch its mindset from “curing” to “screening” this disease?