Header Bidding 101

GumGum has embraced header bidding because it offers tremendous benefits to our publisher partners, and it allows us to compete for impressions on behalf of our clients that may out of reach in a waterfall set up.

GumGum’s frame units are the perfect ads for digital’s post-interruption era

In early 2018, Google Chrome will introduce a new ad blocker designed to prevent pop-ups and other ads deemed “intrusive” by the Coalition for Better Ads (CBA). While this change will create a better user experience for consumers, it also means that us marketers will have to re-think how we do things.

3 Things We've Learned from Conducting an Eye Tracking Study

In order to find out where people are really turning their attention on the mobile web, we decided to conduct an eye-tracking study. In this experiment, we measured how more than 1,000 consumers interacted with editorial and advertising content on several mobile web pages, using eye-tracking technology to tell us where their eyesight was focused at any given moment.

Want To Reach Hispanic Consumers? You’ll Have To Go Beyond Spanish-Language Publishers

As marketers, it’s our job to be in touch with the unique sensibilities of the many audiences that make up our customer base. After all, it’s extremely difficult to sell someone a product if you don’t know where to reach them or how they like to be addressed. Moreover, when we are able to communicate effectively with members of a given demographic, we’re far more effective at cultivating loyal customer relationships and achieving our marketing goals. This is of utmost importance when that audience group is growing in size.

How GumGum’s In-Image Ads Drove 148K On-Site Visits to a Leading Hotel and Resort Chain

GumGum recently wrapped an innovative campaign with a simple goal: to entice leisure-loving guests to visit our clients’ hotels and resorts, whether for quick weekend getaways or longer holiday travel. To achieve this, we leveraged our proprietary targeting capabilities to find travelers in the US dreaming about or planning their next getaway. Then, we served up our highly visible contextually relevant ads while they searched for content relevant to adventure and relaxation. The results? Resounding success: GumGum's targeted ads earned a leading hotel and resort chain 148K extra visitors, at a cost per acquisition of $4.73—that's 12.75 times cheaper than other marketing channels typically considered for performance marketing, such as Google Search.

GumGum takes home two prestigious Performance Marketing awards with Vodafone and Wavemaker

On Wednesday, GumGum, an artificial intelligence company, with deep expertise in computer vision, was awarded two prestigious Performance Marketing awards at the 2018 Performance Marketing Awards ceremony. The company received recognition for the Most Creative Performance Marketing Campaign and Best Technology and Telecoms Campaign for their partnership with Vodafone and Wavemaker.

Chatbots: Improving Conversions of Automakers

We’ve all been there. We step on to our local auto lot hoping to maybe peek around at a few cars and the salespeople start circling. Every car you look at is the best choice unless another vehicle is more expensive or has more options in which case that one is the better choice. It is no wonder that studies have found that 81% of Americans say that they do not enjoy the car buying experience. What is fascinating is the number one reason consumers don’t like it, it isn’t primarily the negotiations or thinking they’re not getting a good deal, the number one reason consumers don’t like it is they don’t trust salespeople with 29% of people labeling that as the prime culprit.